Every speech delivered is a new opportunity to create influence, change lives, and help others. That’s why good speech writing is all about balance. It’s always a good idea to include facts to support your message and can even add shock value. However, too many cold hard facts can end up putting your audience to sleep. You’re allowed to make presentations fun; they don’t have to be ‘all business’, all the time. So, what are the ‘golden eggs’ to make your presentation superior? Simple…. use metaphors and analogies!
Why Use Them?
They don’t sound that groundbreaking, but when used properly, can be extremely powerful. You will find that by employing metaphors and analogies, your audience will be much more alert and engaged. You will be creating helpful comparisons for them to better understand and absorb your message.
Here are some of the reasons you should be using metaphors and analogies in your speeches:
- They make you more persuasive. They can speak to your audience on another level, deeper than a direct sales pitch. It also adds to your credibility in regard to knowledge of the subject!
- They can turn boring subject matter into exciting and relatable information. They allow you to create deeper meaning out of just about anything. Think of the famous metaphor by Marcel Proust “Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom.”
- They’re personal and can simplify complex subject matter. When delivering speeches that have new and trending subject matter, it can sometimes be difficult for the audience to understand. Try using metaphors and analogies to put technical jargon into laymen’s terms.
Think of your speech as a mode of marketing your message. Using techniques like metaphors and analogies can deliver your message more effectively, and with a poetic twist!